Latest updates

Latest news

June18, 2015

New York Women in Film and Television
partners with CONNECT-tivity

CrossMark Media LLC is pleased to announce CONNECT-tivity’s partnership with New York Women in Film and Television (NYWIFT), the preeminent entertainment industry association for women in New York. NYWIFT produces over 50 innovative programs and special events annually, including the Muse Awards for Vision and Achievement, which honors women in front of and behind the camera, and Designing Women, which recognizes costume designers, makeup artists and hair stylists in the industry.

Read more

Industry News

Latest news

TV Execs Begin Breaking Barriers
in the Digital Age

As viewers use more online tools to navigate through their daily entertainment, TV studios need to seize the opportunity by using the Internet as a tracking system to monitor consumption. By linking television programs to viewers to client partners, barriers must be broken in order for networks and studios to share useful data for the better of the company. In the past, the industry has been very independent, however, now they are beginning to leverage internal data, point of sale data, digital data and working with home entertainment colleagues to forge a partnership and share data sets across the industry. This allows for building models and correlations between activities and behaviors.