CrossMark Media LLC is pleased to announce CONNECT-tivity’s partnership with New York Women in Film and Television (NYWIFT), the preeminent entertainment industry association for women in New York. NYWIFT produces over 50 innovative programs and special events annually, including the Muse Awards for Vision and Achievement, which honors women in front of and behind the camera, and Designing Women, which recognizes costume designers, makeup artists and hair stylists in the industry.Read more
According to a recent PriceWaterhouseCoopers study, 78% of consumers say that the #1 reason for loyalty to a network is driven by the quality of their original content. Why not showcase your current line-up? Bring a star or two! Let the people who view or potentially view your network see what you have to offer face-to-face. All for a fraction of the cost of an Up Front for the ad buyers! CONNECT-tivity, letting the viewers experience the ultimate "Up Front."Read more
As viewers use more online tools to navigate through their daily entertainment, TV studios need to seize the opportunity by using the Internet as a tracking system to monitor consumption. By linking television programs to viewers to client partners, barriers must be broken in order for networks and studios to share useful data for the better of the company. In the past, the industry has been very independent, however, now they are beginning to leverage internal data, point of sale data, digital data and working with home entertainment colleagues to forge a partnership and share data sets across the industry. This allows for building models and correlations between activities and behaviors.
When it comes to navigating the television industry’s transition into a multimedia sphere, TV execs are rewriting the rules for their networks. The term “three-dimensional” chess describes the new calculations networks are using to optimize viewership in the multiplatform television industry. There is simply a competition for human eyes in this new era, where present-day networks are up against every show that has ever aired. There are no ground rules with the new digital window open as far as marketing strategies are concerned. In this multiplatform world, networks have to embrace it, be innovative, and take risks. Competing against countless competitors and a share of mind for that audience, networks have to go out and find that audience now. You can’t wait for them to come to you.